The All-in-One Command Center for Your Detailing Business.

Swirl is the CRM built for auto detailers, PPF, tint, and vinyl shops. Stop juggling apps. Automate your follow-ups, customize your workflow, and book more high-ticket jobs.

Start Your Free Trial

No credit card required.

Swirl CRM Dashboard for Auto Detailers and PPF Shops

A Smarter Way to Run Your Shop

From the first call to the final shine, Swirl has you covered.

Customizable sales pipeline for detailing jobs

Build Your Perfect Workflow

Stop forcing your business into someone else's software. With our fully customizable pipeline, you can create, rename, and reorder your sales stages and statuses to match your exact process. From 'Initial Wash' to 'Ceramic Coating Follow-up,' Swirl adapts to you.

Automation dashboard for setting follow-up rules

Put Follow-ups on Autopilot

Never let a lead go cold again. Our new Automation Dashboard lets you create powerful rules. Automatically schedule follow-up tasks based on your custom business hours, send win-back reminders for lost leads, and schedule post-job satisfaction checks without lifting a finger.

Today's Agenda widget showing overdue tasks

Never Miss a Task

Stay on top of your day with the "Today's Agenda" widget. Get a smart daily digest of your automated follow-ups and receive real-time alerts for your time-sensitive, manually-scheduled appointments, ensuring nothing falls through the cracks.

Customizable web form builder for lead capture

Capture Every Lead

Turn your website into a booking machine. Create custom forms to capture all the details you need—from vehicle make and model to the specific PPF package they're interested in. Or, connect your existing forms with our smart webhooks.

Lead details showing tasks and interactions

Centralized Client Management

See the full history for every client and vehicle. View all past interactions, upcoming tasks, and original submission data in one clean interface. Convert a "Won" lead into a permanent customer to track repeat business and upsell new services like a pro.

Admin dashboard for managing the business

A Command Center for Your Business

Manage everything from a single, powerful Admin dashboard. Onboard your team, customize your sales pipeline, and fine-tune your automation rules. Swirl gives you the controls to run your entire business, your way.

Smart scheduling calendar view

Smart Scheduling

View your entire shop's schedule at a glance. Book appointments, link them directly to a customer and vehicle, and avoid double-bookings. Our system is designed to handle everything from a single-stage polish to a multi-day PPF installation.

In-depth sales analytics charts

In-depth Analytics

Make smarter business decisions with actionable data. See which lead sources are most profitable, which of your services are in highest demand, and track your sales cycle velocity to understand exactly how your shop is performing.

Professional invoice for detailing services

Invoicing & Payments Coming Soon!

Stop chasing payments. Create professional invoices with your detailing packages and accept online payments directly through Swirl with our upcoming Stripe integration. Get paid faster and simplify your accounting.

Everything You Need, Nothing You Don't

From lead capture to job completion, Swirl is the ultimate tool for detailers.

  • Customizable Sales Pipeline
  • Automated Task Creation
  • Business Hours & Timezone Support
  • Daily Digest & Real-Time Notifications
  • Lead & Customer Management
  • Embeddable Web Forms & Webhooks
  • Team Management & Roles
  • In-depth Sales Analytics
  • Smart Scheduling Calendar

Simple, Transparent Pricing

Choose the plan that's right for your shop. No hidden fees, no surprises.

Pricing Plans Coming Soon!

Ready to Grow Your Detailing Shop?

Stop letting valuable leads dry up. Take control of your business and spend more time doing what you love—detailing cars.

Start Your Free Trial